Interested in adding fun elements to your next marketing video? Get inspired by major brands that effectively used humor in their marketing. While the platforms have changed, the need for relaxing or entertaining content hasn't.Īccording to HubSpot Blogs research, consumers say they primarily watch videos to "help me relax and unwind." Additionally, people cited, "To laugh or be entertained," as the second most common reason.Įven if you're creating informative marketing videos, you should consider experimenting with funny anecdotes or adding other entertaining qualities.
VIDEOHUB WATCH FREE MOVIES TV
In the past, older generations might have turned on their favorite TV sitcom or gone to the movies to escape from the stresses of daily life.
Why? Videos give consumers the opportunity to see how a product or service works in real life, discover any flaws before purchasing the item, and identify perks that they might not learn about in the text-based description.įurther, this content might also appear to be more authentic than a heavily edited product shot, which can boost a consumer's trust in a brand or offering. The trend is clear: in 2022, consumers increasingly expect to see video content from brands. Now, with video being accessible on every major social media network, they are learning to rely more heavily on this type of content in their research phase.Īccording to HubSpot Blogs research, 66% of consumers have watched video content (i.e., product demos, reviews, FAQs, unboxings, etc.) to learn about a brand or product. In the past, consumers would visit websites, look at online reviews, watch commercials, and maybe watch a few YouTube videos to learn about a product. Increasingly, consumers are relying on marketing videos from brands. How Video Consumption is Changing in 2022 1.
Here, we'll highlight five research-backed ways video consumption habits are changing and how marketers can respond strategically. While video isn't going anywhere, it's always expanding, changing, and evolving to fit consumer preferences and new platforms - and marketers must keep up. Each day, we stream our favorite shows, watch YouTube videos to learn something new, or follow events, Q&As, and interviews via live video.
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